Goal:
Grow incremental Q1 sales in Chicago and Minneapolis by offering products for families taking warm weather vacations.
Challenge:
Create a cohesive strategy between merchandise teams siloed within the organization.
Solution:
Build a cross-functional team tasked with creating a holistic merchandising strategy across product categories (e.g. men’s, women’s kids apparel, shoes, accessories). Deliver a cohesive package for each store group to execute.
Results:
In year one with a rollout to 25 locations, sales generated $2.5M. By year three, the program expanded to 65 locations and drove $14M in revenue.
This initiative was awarded the prestigious Customer Engagement Award.
Goal:
Reverse the Down Trend in Women's Apparel with Tech-driven Planning Tools
Challenge:
Create more visibility into the buyers/planner's pre-market plans and in-market buys.
Solution:
Build a category planning tool for use by merchants’ company-wide to better plan merchandising strategies by having appropriate class distortions by channel and climate.
Results:
We were able to clearly identify that the category Knits in Women's Apparel, which represented 30% of the business, was responsible for 60% of sales losses. With this information, we could work quickly with leadership to move money into the category through domestic product. As a result, Fall sales increased by $30 million and we beat our competition, taking market share.